Wilcon Launches new Brand Ambassadors and Partnership... 2014-03-05 11:17:53

Wilcon Stories

Wilcon introduced its newest communication campaign, Wilcon Stories, at EDSA Shangri-La Hotel.  The event was hosted by columnist Johnny Litton and interior designer Tessa Prieto-Valdez, and it had the biggest names in media as guests.

Wilcon Stories features anecdotes from some of its loyal customers about how Wilcon has become an integral part of their lives as industry professionals and homebuilders.  The list of testimonials includes notable and award winning architects: husband and wife Architects Romulo and Yolanda Reyes; father-and-son advocates of Green Architecture, Architects Mike and Paul Pe├▒a; renowned architect and interior design practitioner, Architect Arlen De Guzman; mom-and-daughter duo Deonna Tan-chi and Joy Mendoza; and newlyweds Rafael and Alexandra Yam.

The newest brand ambassadors talk about when and how they became Wilcon customers, and what made them stay and decide to have Wilcon as their partner in building their homes and their careers.  Wilcon Stories showcases the many ways the company keeps its promise to help Filipinos in conceptualizing and nurturing home ideas, and in making them real.  In support of its presence as an institution in the retail construction industry, Wilcon keeps its feet on the ground and continues to provide the best service for its customers.

Wilcon Stories will be featured in various glossy magazines and newspapers as well as in the GMA News TV program Homebase.

 The second part of the milestone event featured Wilcon's exclusive partnership with Grohe and Franke, two of the most trusted global brands in bath essentials and kitchen systems.

Wilcon President and CEO William Belo and SEVP-COO Rosemarie Ong led this part of the event.  They were joined on stage by Grohe Pacific PTE Ltd Vice President for Singapore, Philippines, Cambodia and Taiwan Alpha Ang, and Franke Kitchen Systems Group President for Asia Pacific Steve Henning.  Mr. Ang and Mr. Henning talked about how they chose Wilcon to be the sole distributor of their quality products to Filipinos.  Both admired Wilcon's dedication and hard work in bringing nothing but the best products to help customers build their homes; a goal Grohe and Franke share with Wilcon.  In return, Wilcon's top executives shared their gratefulness towards Grohe and Franke for recognizing the company's efforts and for the trust they have extended.

Grohe is a German brand of bath products, bearing a name that speaks of unrivalled quality, superior design and impressive technology.  It has served the global market since 1936.  Grohe products, engineered by the most experienced designers and research and development professionals, include the famous Rainshower┬«, best sellers Icon and Power and Soul Showers, and their latest innovation, Grohe Red and Blue kitchen faucets.

Franke, the world's leader in comprehensive systems for domestic kitchens, is a Swiss company operating in a number of different markets on a global scale since 1911.  Franke provides wide premium product choices designed to turn your kitchen into a modern functional space.  The product selection includes kitchen sinks, taps, and kitchen appliances like ventilation hoods hobs and ovens.  With over 100 years of experience as a pioneering entrepreneur, Franke has already set the standard in quality, innovation and style, making Franke a must-have in everyone's homes.

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