If there is one store that has shaped the home construction retail industry, it's Wilcon Depot. The country's leading home improvement and construction supply retailer primed its business succession plan after strategically mapping out a back-to-back store openings located in Southern Luzon and Western Visayas.
The industry leader continues to increase its store footprints as it launched their first home construction retail outlet in the Bicol region at Zone 4 National Highway, Brgy. Del Rosario, Naga City, Camarines Sur on June 29, 2018 and its second retail store in Iloilo City located at G/F Festive Walk Mall, Megaworld Blvd., Mandurriao on June 30, 2018.
Building Big Ideas for Bicolanos
Opening its 44th branch store, Wilcon started the celebration with a motorcade along the nearby barangays of its new operating store. It was joined by Wilcon valued suppliers and industry partners. The opening event continued at the store with a ribbon-cutting ceremony led by Wilcon Founder and Chairman Emeritus William T. Belo, Wilcon President and CEO Lorraine Belo-Cincochan, Wilcon SEVP-Chief Operating Officer and PRA President Rosemarie Bosch-Ong, Wilcon EVP-Chief Financial Officer Mark Andrew Belo and Wilcon EVP-Chief Product Officer Careen Belo together with Wilcon's valued suppliers LIXIL Water Technology Country Manager Alen Alban, HCG President Sam Chen, Wilcon industry partner PIID Chairman Arch. James Jao, and local government officials Vice Mayor Atty. Nelson Legacion, Congressman Gabriel Bordado Jr., and Vice Governor Fortunato Peña.
More than just being the heart of the Bicol region, Naga City serves as the home of commerce, trade, tourism, religion and education. With the entry of Wilcon Depot in Naga, it can serve not only the people of Naga but also the neighboring cities as well.
Wilcon houses numerous brands to choose from as it carries exclusive top-tier brands like Grohe and Kohler Sanitarywares, Franke Kitchen Systems, Hamden Kitchen appliances, Pozzi Bathroom Solutions, Koller Whirlpool Bathtubs and Shower Enclosures, Ariston Water Heaters, Geberit Monolith Puro, Bull Outdoor Products and Rubi Tile cutter. Spanish tile brands Alcalagres, Grespania, Rocersa, Cifre, Emigres, Keros and Tesany alongside with Italian tile brands Novabell, Energie Ker, Gardenia, Leonardo and Naxos are made available in the Tile Studio inside the store together with Asian tile brands Arte, Sol, Lola, Huanqiu, Verona, Picasso Mosaic, Roman, Mulia, Kia and Basel. Kasch bathroom accessories, Sefa specialty bathroom faucets, bathroom accessories, showerheads and kitchen organizers, Crown and Prussia Kitchen Sink, Electron Generators, Direct Hardware, Truper tools, Alphalux lighting solutions, PTech PVC mouldings, Forest wood products, and Solutherm PPR pipes are displayed in the DIY section of the store.
Being known for providing home improvement supplies and renowned international brands, Wilcon Depot has its full array of extensive and quality home building materials ranging from Tiles, Sanitarywares, Plumbing, Furniture, Home Interior, Building Materials, Hardware, Electrical, Appliances and other DIY items.
The 44th retail store has a total sales area of over 9,000 square meters accommodating thousands of strong and reliable local and international brands in the market, arranged in an organized and clutter-free manner inside an air-conditioned store. By maintaining its uniformity in the interior of its depot store, Wilcon makes its operations efficient to help the customers shop with ease.
Wilcon offers multitude of services that give customers convenient shopping experience like free parking spaces, reliable delivery service, and tile cutting service, among others. They also provide a service that allows customers in creating their desired 3D layout through a computer software with cost estimate and product list made possible in Design Hub section inside the store. Valued customers can also avail their Wilcon Loyalty Card for free and enjoy promo exclusives and offerings.
“Known to be as the heart of Bicol, Naga City is also the region's top tourist destinations not only because of Peñafrancia Festival, but it is also considered as “maogmang lugar” (happy place) which keeps it a welcoming and vibrant city. Aside from it, Naga City was awarded as the country's most competitive component city in 2016 and 2017. These are just few reasons why we feel that our expansion here in Naga City is very timely,” said Wilcon SEVP-Chief Operating Officer Rosemarie Ong.
Reliable neighborhood hardware store for Ilonggos
In providing the best value and quality home improvement products in the neighborhood, Wilcon opened a Home Essentials store, a mall-based format retail outlet to provide the needs of the DIYers. Being its 45th retail outlet nationwide, Wilcon Home Essentials offers wide variety of home must-haves including Plumbing, Electrical, Tools and Hardware, Outdoor Living, Paints, Building Materials, Appliances and Housewares.
“After opening our first depot store at Jaro, Iloilo in December 2017, I am looking forward that we can provide more of what we offer here in Iloilo City. Now, as we open a Home Essentials store, more Ilonggos can efficiently renovate and design their homes by providing them a more accessible and convenient way of getting their home improvement needs. Wilcon will stay as the strong and reliable home shopping store for more and more Filipino homeowners and builders across the country,” Wilcon President and CEO Lorraine Belo-Cincochan said.
In fulfilling its mission and commitment, more Filipino homeowners and builders can acquire high quality products and home solutions with the latest innovation and technology features, and at the same time, experience unparalleled services.
With over 40 years of experience in the home improvement and construction supply industry, Wilcon remains to be the country's most preferred one-stop shop that provides great value and selection for every Filipino home building needs.
Wilcon stands fast to their commitment to have a total of 67 operating stores by 2020, earlier than planned, barring any unexpected external factors. Wilcon is set to open 6 more stores this year located in Zamboanga; Lipa, Batangas; Tayabas, Quezon Province; Davao; GenSan and Puerto Princesa.
Fill up your homes with the right choices of home building and improvement products, and experience superior services from Wilcon. Visit their newest branches in Zone 4 National Highway, Brgy. Del Rosario, Naga City, Camarines Sur, and G/F Festive Walk Mall, Megaworld Blvd., Mandurriao, Iloilo City.
To learn more about Wilcon, log on to www.wilcon.com.ph. You can also follow them at their social media accounts at facebook.com/wilcondepot.ph and instagram.com/wilcondepot.ph.