Grohe Opens New Showroom at Desigño Atelier , Makati City 2016-07-19 15:25:17

enowned brand Grohe recently unveiled its second showroom in the country last June 15, 2016 at Desigño Atelier, 5F Wilcon IT Hub, Makati.

        To signify the official inauguration, a ceremonial ribbon cutting was led by Mr. Alpha Ang, General Manager of LIXIL Water Technology; Audrey Yeo, Grohe's VP for Marketing in Asia; Mr. Michael Hasper, Chargé d'Affaires a.i. and Deputy Head of Mission, German Embassy Manila; and Mr. William Belo, Chairman of Wilcon Depot. They were joined by Wilcon Depot's SEVP-COO Rosemarie B. Ong; Ms. Careen Belo, Executive Financial Audit Manager of Wilcon Depot; and Mr. Alen Alban, Country Manager of LIXIL Water Technology.

        The launch, titled Masterworks, brought together technology, music, and arts, through masterful performances from the industry's bests, a perfect representation of Grohe’s masterfully crafted showroom and high-quality products. Set in the backdrop of Grohe's live showroom at Desigño Atelier, one of the main highlights of the launch was the performance from The Philippine Ballet Theatre (Masters of Dance) that is in sync with the harmony of the Manila String Machine (Masters of Music), which are both happening simultaneously with the live water spectacle using Grohe water technologies. There was also a live painting courtesy of Ms. Jackie Manzano (Master of Oil), with the theme “pure joy of water”—which is also Grohe's tagline. Chef Jessie Sincioco was the night's Master of Food, serving the specials of the night. The event was also graced by the country's pride, Ms. Lea Salonga (Master of Song). With four song numbers, Salonga displayed her world-class talent, representing the essence of a true master, which also embodies Grohe's international excellence.

        The guests, comprised by business partners, architects, designers, engineers, contractors, and media, also witnessed the unveiling of Rainshower SmartControl-3D Showering. Its mechanism allows users to personalize their own shower time, in the most luxurious and advanced way. The spray jet and push button device lets users blend several display patterns on the shower and adjust temperature to their own preference. It has complete control units, making shower comfortable and deluxe.

        Wilcon has long been distributing Grohe's kitchen and bath products as an exclusive brand. The company believes in Grohe's commitment to bring the best products in the market, infused with the latest innovations and sophisticated designs. To experience Grohe's top-notch products, visit any Wilcon Depot, Wilcon Home Essentials, or Desigño Atelier outlets.


News Archives