Wilcon on second store expansion in Batangas 2018-09-07 09:40:06

ilcon Depot, the country's leading home improvement and construction supply retailer, sets up another store location in the province of Batangas. Driven by its goal to reach more home builders across the country, Wilcon opened its 46th large-format home construction retail outlet at Lipa City, Batangas on July 27, 2018.

In making a remarkable transformation, Lipa City, as a first class component city in the province of Batangas, from being an agricultural locale has become the new face of progress and development of Batangas where new industrial, commercial and residential projects will rise. It comes as no surprise that Wilcon Depot has made its another home in Lipa City, Batangas.

Located at Brgy. Bugtong na Pulo, the second Wilcon Depot store in Batangas has a total sales area of over 10,000 square meters accommodating thousands of strong and reliable local and international brands in the market, arranged in an organized and clutter-free manner inside an air-conditioned store. By maintaining its uniformity in the interior of its depot store, Wilcon makes its operations efficient to help the customers shop with ease.

In fulfilling its mission and commitment to help people build, improve, and refine their homes for a sustainable and comfortable life, Wilcon brings Batangueños in Lipa the best products and home solutions with highest quality standards and latest innovation and technology features that gives value for money, and at the same time, delivers an excellent and unparalleled services to every customer. Wilcon remains to be the country's most preferred one-stop shop that provides great value and selection for every Filipino home building needs.

“For the longest time, in line with its tagline, “Building Big Ideas,” our company has always been committed in bringing its retail stores across every city and province in the Philippines in hopes of providing every Filipino household the Wilcon experience when it comes to their home and construction retail needs. And we, at Wilcon, work round-the-clock to ensure that top-grade products and services are provided and catered to our beloved and loyal customers. With our highly trained and competitive staff and sales personnel, we guarantee that your shopping experience would be superb and extra great,” said Wilcon SEVP-Chief Operating Officer Rosemarie Ong.

Wilcon Depot began in Quezon Avenue in 1977 with a 60-square meter hardware store, and has grown to over forty locations nationwide. Being best known for its full array of extensive and quality home building materials ranging from Tiles, Sanitarywares, Plumbing, Furniture, Home Interior, Building Materials, Hardware, Electrical, Appliances and other DIY items, Wilcon Depot now serves as the top provider of home improvement supplies and a sole distributor of renowned international brands.

Wilcon houses numerous brands to choose from as it carries exclusive top-tier brands like Grohe and Kohler Sanitarywares, Franke Kitchen Systems, Pozzi Bathroom Solutions, Koller Whirlpool Bathtubs and Shower Enclosures, Ariston Water Heaters, Geberit Monolith Puro, Bull Outdoor Products and Rubi Tile cutter. Spanish tile brands Alcalagres, Grespania, Rocersa, Cifre, Emigres, Keros and Tesany alongside with Italian tile brands Novabell, Energie Ker, Gardenia, Leonardo and Naxos are made available in the Tile Studio inside the store together with Asian tile brands Arte, Sol, Lola, Huanqiu, Verona, Picasso Mosaic, Roman, Mulia, Kia and Basel. Natuzzi Editions, Heim home interior and housewares, Heritage furniture, and Hamden Kitchen appliances are exhibited at the Living, Kitchen, and Bath (LKB) showroom. Kasch bathroom accessories, Sefa specialty bathroom faucets, bathroom accessories, showerheads and kitchen organizers, Crown and Prussia Kitchen Sink, Electron Generators, Direct Hardware, Truper tools, Alphalux lighting solutions, PTech PVC mouldings, Forest wood products, and Solutherm PPR pipes are displayed in the DIY section of the store.

Wilcon offers multitude of services that give customers convenient shopping experience like free parking spaces, reliable delivery service, and tile cutting service, among others. They also provide a service that allows customers in creating their desired 3D layout through a computer software with cost estimate and product list made possible in Design Hub section inside the store. Valued customers can also avail their Wilcon Loyalty Card for free and enjoy promo exclusives and offerings.

In making Wilcon as the ultimate shopping destination of more homeowners and builders in Batangas, Wilcon started its store grand opening celebration with a motorcade along the nearby towns of its new operating store. The opening event continued at the store with a ribbon-cutting ceremony led by Wilcon Founder and Chairman Emeritus William T. Belo, Wilcon President and CEO Lorraine Belo-Cincochan, Wilcon SEVP-Chief Operating Officer and PRA President Rosemarie Bosch-Ong, Wilcon EVP-Chief Financial Officer Mark Andrew Belo and Wilcon EVP-Chief Product Officer Careen Belo together with Wilcon's valued suppliers and industry partners Matimco President Charlie Liu, Hocheng Philippines Corporation President Sam Chen, Ariston Thermo Country Manager Reah Ronsaryo, PIID President IDr. Lilia De Jesus, LIXIL Water Technology Country Manager Alen Alban, Mariwasa Siam Ceramics VP for Sales and Marketing Jakkrit Suwansilp, and Pacific Paints (Boysen) Philippines VP for Sale and Operations Justin Ongsue.

"We have witnessed how Batangas has emanated and blossomed from its humble roots up to its prime years. From thereon, we are resolved that we have no time to lose and now is the perfect time for us to open another Wilcon branch in one of the province's first class cities – and that is Lipa – which counts as our second outlet here in Batangas and our 46th retail store nationwide," said President and Chief Executive Officer Lorraine Belo-Cincochan.

Wilcon Depot entered the province in January 2012 and established its first store in Batangas City situated at Diversion Road, Brgy. Alangilan. Classified as the Industrial Port of CALABARZON, Batangas City promotes a business-friendly environment.

Now, the retail giant sees the huge potential of Lipa City. Being distinguished as an agro-industrial center, the city's major competitive advantage, Lipa is a thriving first-class city where construction of extensive industrial infrastructure projects are feasible.

On a period of six months, Wilcon successfully established 3 new depot stores in Tacloban, Leyte; Silang, Cavite; Naga City, Camarines Sur and 2 home essentials stores in Acropolis, Quezon City and Festive Walk Mall Iloilo. Wilcon is set to open another 5 more stores located in Zamboanga; Tayabas, Quezon Province; Davao; GenSan and Puerto Princesa before the year ends.

As part of its ongoing expansion drive, Wilcon stands fast to their commitment to have a total of 67 operating stores by 2020, earlier than planned, barring any unexpected external factors.

Start building big ideas for your homes with Wilcon! Visit their newest branch in Brgy. Bugtong na Pulo, Lipa City, Batangas.


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