he year 2017 will mark Wilcon's 40th year of providing building solutions to home builders, and it is also the year where they head full force to the advocacy of sustainability. Their new campaign—Sustainability is the New Green, was launched last January 25, 2017, at Desigño Atelier in Makati City. It was attended by partner architects, engineers, suppliers, and media friends.

There is now a dedicated area inside Wilcon stores that showcases sustainable products so that customers can easily locate them. Products that conform to the Leadership in Energy & Environmental Design (LEED) factors such as durability, easily recyclable or reusable, free of toxic materials, energy efficient, zero or low emissions of toxic chemicals, manufactured in a low-pollution process, low maintenance, and more are the featured sustainable products for the whole year.

Wilcon Brands Promoting Sustainability

        Pozzi, Wilcon's very own line of sanitarywares and bathroom fixtures, among others, is featured in the sustainable campaign. One of the things Pozzi gives value the most is the integration of water-saving property to every product to minimize water usage by means of dual lever flush.

A world class water heater—Ariston, is another Wilcon brand that incorporates sustainability factors into their products. All Ariston water heaters are also easy to maintain and are built with a total safety system..

Ceramic tile brand NovaBell products are made from 40% recycled materials, and are compliant with international quality standards. The brand denotes sustainable development program with their meticulous research, reduction of waste, reuse of waste materials, and minimization of the consumption of energy and resources.

Rubi Tile Cutters is a producer of manual tile cutters, automatically making their products a cost efficient alternative. Rubi manual cutters do not need electricity and water. Their cutters do not emit noise pollution, and do not generate dust.

Grohe, another Wilcon exclusive brand, is a sanitaryware and bathroom accessories luxury line that stands for quality, technology, design, and sustainability. Grohe also promotes activities and measures that contribute to environmental protection as well as improvement of occupational safety and health.

Franke, an international kitchen appliance brand that is being exclusively distributed by Wilcon, also has Eco-friendly sinks and ovens. The stainless steel they use for their sinks and faucets are 100% recyclable, and their ovens belong to Energy Class A, which is the highest rating for energy efficiency.

       Global sanitaryware brand Kohler's sustainability goal is a net zero carbon and solid waste footprint. Their commitment to conservation allows users to save without sacrificing product performance.

      Other products that are also part of the campaign are Davies Paints' water-based quick enamel paints and premium interior paints; Finnwood's pressure treated wood planks, Konig's Eco-friendly interior wall and ceiling wallpapers; and Dr. Seal's water-proofing tapes that are made from fiber membrane.

Wilcon is always in line with the latest trends and innovative technology. Constantly, they provide solutions that are Eco-friendly, and makes use of resources more responsibly. Wilcon now aims to go beyond its status being the number one home building store, it also wants to help consumers make better choices for their home with the use of sustainable products, for the benefit of future generations.

In the first quarter of 2017, Wilcon Depot is heading towards their Initial Public Offering, in the aim to build more stores in key cities and serve more home builders in the country. For more information, log on to www.wilcon.com.ph. You can also follow their social media accounts on Facebook and Instagram @wilcondepot.ph.


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