On June 5, 2011, the La Mesa Nature Reserve in Lagro, Quezon City, was the
site of Wilcon's latest environment-saving advocacy effort: a tree-planting
activity, participated in by the company's executives and employees.
David Azurin, a forester and the project supervisor of the Save the La Mesa
Watershed Project, oversaw the implementation of the activity. Before the
activity began, he conducted a briefing for the participants, explaining the
proper methods for the planting of trees and the advantages of the activity for
Wilcon's President and CEO, William Belo, and its EVP-COO, Rosemarie Ong,
were both present at the activity. The participants planted a total of 450 Cupang
trees over one hectare of land: the area assigned to the company's contribution
to the La Mesa Watershed Project.