Wilcon recently presented a variety of its product lines at two major trade fairs: Manila Con 2011 and UAPSA's Emporium - The Products Exhibition 2011. The company's presence at these events helped broaden product exposure, and build consumer and professional relations in the industry. The company featured Kohler and Pozzi Sanitarywares, Novabell Happywood Tiles, Grespania Coverlam, Ariston Water Heaters, Ondura Roofing, and Rubi Tile Cutters at both events.
Manila Con 2011 was held last September 1-4, 2011, at the SMX Convention Center in Pasay City, while UAPSA's Emporium - The Products Exhibition 2011 ran from August 31 to September 3, 2011 at the Beato Angelico Building of the University of Sto. Tomas. The latter event was organized by the United Architects of the Philippines Student Auxiliary (UAPSA) UST Chapter.
Wilcon believes that trade fairs and similar events are the perfect avenues for further introducing its wide array of products and services to the country's trade goers, home enthusiasts, homebuilders and future industry professionals. Many of the showcased Wilcon products are also in line with the company's ongoing Green Advocacy, thanks to their being eco-friendly. It is the company's hope that bringing these products to more Filipinos will encourage them to be similarly motivated to protect and preserve the environment.