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Armed with
shovels, fully clad with yellow shirts and sun visors
bearing the tag "Wilcon Goes Green", Wilcon Builders' Depot
engaged in a tree planting activity held on July 21, 2009 at
the La Mesa Nature Reserve in Quezon City.
Briefed by the La Mesa Team
about their Watershed Project, their advocacies and
tree-planting; approximately 70 participants led by
Wilcon EVP-COO Ms. Rosemarie B. Ong and EVP-COO Ms.Lorraine
Belo trekked the woods all the way to the planting site and
planted various tree species in a one-hectare
company-sponsored area.
The La Mesa
Nature Reserve plays a vital role in providing sufficient
water supply to the residents of Metro Manila and functions
as a carbon dioxide sink. The reserve has been undergoing
rehabilitation and reforestation since 1999 to preserve the
watershed as well as the forest, being recognized as the
last of its size lying in the city.
The 32-year-old
company contributed in the Quezon City government,
Metropolitan Waterworks Sewerage System (MWSS) and ABS-CBN
Bantay Kalikasan project to help sustain the La Mesa Dam as
well as the forest surrounding the water reservoir.
There is also a
33-hectare public park, equipped with various outdoor
activities and educational facilities, that serves as living
classroom and recreation for
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students and
people who want to take a momentary retreat from the hustles
and bustles of the city.
In early 2008, Wilcon took the initiative to make a green
drive as part of its corporate social responsibility. Since
then, it has been an active advocate of environmentalism,
launching several heightened campaigns. These include the
recently-concluded design competition dubbed as Eco-friendly
Designs for a Greener Tomorrow as well as the use of
innovative yet eco-friendly products.
On May 24 and
31, 2009, the leading builders' depot celebrated its annual
family affair. With the theme "Wilcon goes Green", it was
highlighted by a ceremonial tree planting headed by Wilcon
president and CEO Mr. William Belo and vermi-composting
lecture by Organic Earth Angel.
Moreover, a
W-formation joined in by employees from different Wilcon
outlets signified the oneness of the company in creating
awareness for the protection and conservation of the natural
resources.
Envisioning a
better environment for the future generation, Wilcon will
continue to come up with environmentally-friendly campaigns
as well as homebuilding solutions to help address the
growing environmental issues brought about by globalization,
negligence, over-population and lack of awareness.
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